Resources Library by ANA

East meets West

Westerners often wonder: what is typically Asian? With a multitude of business and cultural experiences to be made in Asia, it is hard to get an overview of aspects that 'typically' influence market research. With their paper Patricia Blau and...

Catalogue: Asia Pacific 2009: Competing On A World Stage

Authors: Susanne Wieners-Schlupkothen, Patricia Blau

April 7, 2009

Bag stories

Greet, Wendy and Ute shamelessly talked with women about the content of their bag. So did their partners around the world, from Shanghai to Stockholm. Bags from 15 countries will tell the stories of their owners. Female insights based on one of the...

Catalogue: Qualitative 2008: Consumer Choice

Authors: Ute Rademacher, Wendy Hesseling, Greet Sterenberg

Company: Colibri Research

November 20, 2008

New cultures emerge where old cultures meet

During this summer's UEFA Euro 2008, some football fans were interviewed after Turkey lost a semi-final match against Germany. They were Germans of Turkish origin and could hardly contain their anger against Germany at Turkey losing understandably,...

Catalogue: Qualitative 2008: Consumer Choice

Authors: Müge Balta, Sven Arn

Company: Happy Thinking People

November 20, 2008

You can't judge a book by its cover!

This paper proposes a new research technique to resolve the issue of severe acquiescence bias seen in the Middle East. It identifies the factors responsible for this problem and investigates the role played by specific aspects related to social...

Catalogue: Congress 2008: Frontiers

Authors: Arun Joshi, Sagar Tamang, Himanshu Vashisthaz

Company: Nielsen

September 26, 2008

Chinese frontiers

China is the greatest and most challenging new frontier facing international marketers today. It goes without saying that China is the major challenge for the 21st century with a population of 1.3 billion, GDP of RMB 24,661.9 billion ($3,570.33...

Catalogue: Congress 2008: Frontiers

Authors: Peter Cooper, Simon Patterson, Katie Zhou, May Qiu, John S. Pawle

Companies: DiagAid Marketing Research Co., Ltd, QRi Consulting Ltd.

September 26, 2008

Latino youngsters

Youth (defined as 16-25) in Latin America is both an actor and a target of change. At that age, they are either at school (High school or University) or entering the productive world. Not only are they consumers (and vectors of fads, new values,...

Catalogue: Latin America 2008

Authors: Brieuc Martin-Onraet, Gregorio de Villa

May 13, 2008

No Latin love

The presentation comprises an analysis of Latin Americans' points of view regarding the globalization process. It presents the Latin American mixed feelings towards this process, focusing three dimensions: political, economical and cultural. Based...

Catalogue: Latin America 2008

Author: Constanza Cilley

Company: KANTAR TNS Malaysia

May 13, 2008

Of heads and hearts and cultures apart!

Culture, as we all know (sometimes rather disastrously!), is a powerful mediator across a range of marketing activities. The aim of this paper is to present thoughts on enhancing communication effectiveness for the Indian market by sensitivity to key...

Catalogue: Asia Pacific 2008

Authors: Sangeeta Gupta, Ranjan Samanta

Company: PepsiCo

April 9, 2008

Image subjectivities

China's online population is on the brink of overtaking the United States as the largest in the world. Growing at six million users a month (10 times the pace of US internet growth), China's internet users, who are predominately of a young age, will...

Catalogue: Asia Pacific 2008

Authors: Jerry Clode, Jim Poppelwell

Company: Anovax Marketing & Research Consultants

April 9, 2008